Using HAR and Waterfall graph analysis to improve site load times

2015With site loading times so critical for conversion of visitors to purchases and its use by Google as a signal in their search rankings, understanding the exact performance of your site for users and the reasons for that performance can be very important to not just the popularity of your site, but also the revenue of your business.

If your business involves online retail or eCommerce, then you should be used to investing in areas such as A/B testing to determine what changes improve your conversion rates and you may be aware of the effect of performance on users in general, but from experience the amount of organisations who have a tight focus on performance when building their site is pretty small.

There are many tools that are available to test the performance of your site for users:

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